UKTG Datahub · 22 Jul 2026
July Velocity — Why Pacing Is Low
It's ad throttling, not slot capacity. Like-for-like = first 22 days of each month.
−50%
Ad spend vs June, like-for-like
52.5%
July slot utilization — ≈150 slots unbooked (June: 55.7%)
70
Forms on 21 Jul, best day of the month — ads back on
Funnel, first 22 days of each month
| Apr | May | Jun | Jul | vs Jun |
|---|
| Ad spend | £8,190 | £6,879 | £8,606 | £4,277 | −50% |
| Placement forms | 743 | 791 | 1,080 | 590 | −45% |
| LUFT bookings | 462 | 480 | 552 | 317 | −43% |
| New clients | 146 | 143 | 155 | 105 | −32% |
Conversion held every month: forms→bookings 51–62% (Jul 54%), bookings→clients 27–31% (Jul 31%). The funnel works — it got half the traffic.
The throttle pattern, first 22 days
| Apr | May | Jun | Jul |
|---|
| Off days (< £150) | 7 | 5 | 6 | 11 |
| On days | 15 | 17 | 15 | 9 |
| Avg spend, on days | £507 | £391 | £555 | £399 |
July's off days include one unbroken 7-day stretch (Thu 2 – Wed 8 Jul) and Fri 17 – Mon 20. Ads data landed through 20 Jul; 21–22 not in yet. July's rota has 111 shift blocks — same as May, which did 205 clients.
Source reports
Reports are login-gated (same access as this page).