SEO Factory · 23 Jul 2026
Bird's-Eye TLDR — Where We Are & What Moves the Needle
The pipeline is healthy and shipping. The gap is that none of what we've shipped points anyone at the form — and that's the one lever that converts existing traffic.
265
Organic conversions / 90d (239 forms, 75 new clients)
£21.5k
Gross tracked value / 90d (£5.4k net)
585
Clicks/90d on 4 big posts that convert zero people
0
Funnel links in all 10 published enhancement sections
The pipeline right now
Every cluster walks: discover → strategy → research → draft → gate (you merge a PR) → publish → optimise
Enhance lane — add sections to pages that already rank
10 published & live
←
2 in flight (hyper-empathy, why-don't-people-like-me)
←
3 queued (compulsive-liar, reality-testing, uk-therapy-guide)
Create lane — build new clusters from scratch
1 live: deflecting-meaning (4 pages)
⚠ 0 clicks in 11 straight weeks — still invisible to Google
Optimise loop — Mon+Thu, live pages only
running fine
but its only cluster has no traffic to optimise yet
The three optimisation changes tried so far
| Date | Page | Play | Clicks before |
|---|
| 16 Jul | /deflecting-meaning (pillar) | Rewrote title & meta | 0 |
| 20 Jul | /what-does-deflecting-mean | Rewrote title & meta | 0 |
| 23 Jul | /deflecting | Added H2 section | 0 |
Title rewrites improve click-through on impressions that already exist — these pages barely have impressions. The loop is behaving correctly, but it's polishing pages nobody sees yet. Don't expect it to move anything you can feel.
The site runs at two speeds — and the traffic leaks
Blog posts earn the traffic. Home + service pages earn all the conversions. They barely connect:
| High-traffic post | Clicks/90d | Conversions |
|---|
| why-cant-i-cry… | 239 | 0 |
| empathy-disorder… | 130 | 0 |
| cost-of-couples-therapy-uk | 121 | 0 |
| how-much-is-therapy-london | 95 | 0 |
Meanwhile the converting pages: home (108 conv), therapy-for-family (18, 29% rate), london-therapists (14), somatic-therapy-online (14, 31% rate). And every enhancement we've published adds content + citations to pages — but not a single link toward the form.
What needs focus, ranked by forms-and-people impact
-
1
Funnel injection — CTA blocks in the 8 high-traffic posts, each pointing at the converting service page for its topic specced — issue #129
The only lever that converts traffic we already have. Attribution (org_page) measures it for free. Human gate kept: preview → PR → merge publishes.
-
2
CRO / A-B loop on service pages (issue #89) planned, not built
Baseline exists (19.3% site-wide conversion rate). Variant engine reuse from the directory plugin still to build.
-
3
Enhance lane — keep it running, judge it patiently healthy
It's a rankings play; pays out in GSC over weeks. Without funnel links even a traffic lift converts nobody — #1 fixes that for these pages too.
-
4
Optimise loop — leave alone healthy
Nothing to harvest until deflecting-meaning earns impressions. Revisit if still at zero when the cluster is 90 days old.
The funnel-injection spec in one breath (issue #129)
Two gentle CTA blocks per post (mid-article + end), YMYL-appropriate wording, green button style from the proven blog design. Each post maps to the service page that already converts for its topic — e.g. why-cant-i-cry → /online-counselling-individual (11 conv/90d), cost-of-couples-therapy → /couples-counselling-therapy (34% conv rate), how-much-is-therapy-london → /london-therapists (14 conv/90d).
Idempotent (re-runs replace, never duplicate) · dry-run by default · gate PR before anything goes live · never touches the funnel/form/directory itself. Success test: those four leak posts show >0 conversions in the 60-day re-run of the conversion report.
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