UKTG Notes
Internal reports & shared pages — login required.
SEO Factory — Bird's-Eye TLDR
Pipeline state, the money picture, the funnel gap, and what to focus on next
Customer Acquisition — Datasheet
How to read the Customer acquisition report, in plain English — the five costs, paid vs blended CAC, and the average.
Cohort Payback — Datasheet
How to read the Cohort payback report: the race, the columns, CAC and the projection — plain English, diagram-first.
Cohort Model — Datasheet
How to use the Cohort model: the three levers, the three SDRs, why the range swings, and the burn-rate breakeven — plain English.
Attribution Leak — Investigation
Why ~20% of ad clients look organic: a teardown of the attribution-tracker capture gap, whether Google's API can recover it, and a Data Hub leak monitor.
Feeding Google Ads Our Conversions
Spec: server-side conversion uploads to fix the starving test campaign, plus the standing playbook for every future A/B test
Ads Control — Datasheet
How the Ads Control report works, in plain English: the 75% target, fill vs utilization, the rule, the levels, and where every number comes from.
Acquisition System Map — Driver Tree
How the acquisition metrics cascade: CAC split into an ads branch and a team branch, down to the raw inputs, with the shared Sch→Comp and Conversion levers.
July Velocity — Why Pacing Is Low
Ad throttling, not slot capacity: like-for-like funnel + throttle pattern, first 22 days Apr–Jul.
Resume / Restart a Plan — how it works
The five client flows for resuming a dead or failed plan, with screenshots and screen recordings (issue #64)
Ads That Watch the Calendar
Feasibility proposal: auto-throttle Google Ads to match call-booking capacity
Placement Cockpit — Feature Sheet
One-page flyover of the new cockpit: comms, Match & Book, payments, live AI, scheduling, training
Mockup: Single Match, Slot-First
Interactive mockup of the slot-first single-match page — pick a real time, then confirm and pay
Single Match: Add Certainty Before Payment
Why the single-match funnel stalls at the payment button, and the slot-first fix — analysis + test spec
How the DataHub works
A plain-English tour of the data schema — from the website to the vault to the reports, and why the numbers can be trusted.
Placement Cockpit — the five-second call wrap
A quick tap-only call-wrap card, and the weekly picture it would build.
Seeing one client, not three
Ops-friendly explainer: linking a person's different emails — and their couples/family group — into one client view. Idea for planning.
Why Julianne Wren got a booking email
Incident review: a booking-confirmation email reached an onboarding therapist for a session not in the system — full timeline, root cause and fix.
Single-Match vs Placement-Call — A/B Test Design
The pay-first funnel experiment: two arms, the one-time booking link, and the build driven end-to-end with screenshots.
Your Match — UKTG
Single-match recommendation screen — therapist profile design.
Placement Cockpit
Placement management dashboard mockup.
Helps-with Synonyms — Curated Pass
All 150 helps-with tags rewritten with proper client-language synonyms (old vs new, sorted by usage) — powers the placement form tag picker, free-text detection and the matcher.
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